Proposal for a motivational research study of the sales and advertising problems of Grain Belt beer - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Grain Belt beer
Box Number	19
Report Number	502A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Knox Reeves Advertising, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Minneapolis Brewing Company Go to Business Biographies
Brand	Grain Belt
Method	Interview; Observation; Test
Keywords	alcohol, beer, beverage, drink, brand, product personality, competitor analysis, product differentiation, ideal brand model, consumer trend, supermarket, retailer, attitude, packaging, labeling, male consumer, female consumer, advertising, promotion, customer profiling, word-of-mouth advertising, flavor, quality, family, morality, young adult consumer, gratification, husband, housewife, test, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	Memo on Grain Belt commercials