Proposal for a motivational research study of the sales and advertising problems of Revlon products among coeds in American universities - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Revlon products among coeds in American universities
Box Number	23
Report Number	624A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Norman, Craig & Kummel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Revlon, Inc. Go to Business Biographies
Brand	Revlon
Method	Interview; Observation; Test
Keywords	cosmetics, student, female consumer, sales, advertising, brand loyalty, women, public relations, influencer marketing, projective techniques, psychometric testing, packaging Go to Glossary
Language	English