Proposal for a motivational research study of the sales and advertising problems of Saran wrap - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Saran wrap
Box Number	21
Report Number	560A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Dow Chemical Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Dow Chemical Company Go to Business Biographies
Brand	Saran
Method	Interview; Observation; Test
Keywords	food, packaging, plastic, product personality, customer profiling, husband, housewife, brand loyalty, pricing, sales, advertising, promotion, packaging, psychometric testing, television advertising, television commercial Go to Glossary
Language	English
Document linked to	Progress report on Saran wrap A motivational research study on the sales and advertising problems of Saran wrap A summary of major findings on Dowgard Letter proposal - Dow Chemical Company listening post study A progress report on Dowgard A memorandum of questions and answers on Dowgard The next phase of Dowgard research: a study plan Specific confidential findings on how Saran wrap can motivate word-of-mouth A motivational research study on Dowgard