Proposal for a motivational research study of the sales and advertising problems of Tavern pale beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Tavern pale beer
Box Number	18
Report Number	487A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Atlantic Brewing Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Atlantic Brewing Company Go to Business Biographies
Brand	Tavern
Method	Interview; Observation; Test
Keywords	alcohol, beer, brewing industry, drink, beverage, advertising, promotion, sales, flavor, product differentiation, competition, competitor analysis, ideal brand model, attitude, supermarket, retail, point-of-purchase display, packaging, labeling, brand loyalty, psychometric testing Go to Glossary
Language	English
Document linked to	A motivational research study on the sales and advertising problems of Tavern pale beer Supplementary memo to Tavern pale motivational study re: packaging