Proposal for a motivational research study of the sales and advertising problems of Tempo beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Tempo beer
Box Number	25
Report Number	676A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1955 Find out more about this year
Document Type	Letter; Proposal
Industry	Food and Drink
Commissioned by	Norman, Craig and Kummel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Blatz Brewing Company Go to Business Biographies
Brand	Tempo
Method	Interview; Observation; Test
Keywords	alcohol, beer, female consumer, women, sales, advertising, product personality, brand association, packaging, labeling, design, point-of-purchase display, ideal brand model, gender, brand preference, word-of-mouth advertising, social status, symbolism, signs and symbols, promotion, psychometric testing, projective techniques Go to Glossary
Language	English