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Title Proposal for a motivational research study of the sales and advertising problems of Tender Leaf tea
Box Number 24
Report Number 630A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Compton Advertising, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Tender Leaf
Method Interview; Observation; Test
Keywords
Language English
Document linked to Winning a larger share of the tea market - a motivational research study of the sales and advertising problems of Tender Leaf tea