The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | Proposal for a motivational research study of the sales and advertising problems of Tender Leaf tea |
Box Number | 24 |
Report Number | 630A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | Compton Advertising, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Brand | Tender Leaf |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Winning a larger share of the tea market - a motivational research study of the sales and advertising problems of Tender Leaf tea |