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Title Proposal for a motivational research study of the sales and advertising problems of the General Tire and Rubber Company
Box Number 18
Report Number 492A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Automotive
Commissioned by General Tire and Rubber, Co.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand General Tire
Method Interview; Observation; Test
Keywords
Language English