Proposal for a motivational research study of the sales and advertising problems of the Jim Clinton stores - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of the Jim Clinton stores
Box Number	24
Report Number	641A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	29 Jul 1955 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Weinberg Advertising (Los Angeles, Calif.)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Jim Clinton
Method	Interview; Observation; Test
Keywords	clothing, brand loyalty, fashion, men, male consumer, buyer motivation, advertising, sales, product personality, brand association, psychometric testing, projective techniques Go to Glossary
Language	English