Proposal for a motivational research study of the sales and advertising problems of winter pears - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of winter pears
Box Number	24
Report Number	664.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Pacific National Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pacific National Advertising Agency Go to Business Biographies
Method	Interview; Observation; Test
Keywords	fruit, food, pear, buyer motivation, product personality, family, social status, gender, advertising, promotion, point-of-purchase display, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	Winter pears