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Title Proposal for a motivational research study of the sales and promotion problems of General Motors Photographic
Box Number 25
Report Number 685A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Automotive
Commissioned by General Motors Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand General Motors
Method Interview; Observation; Test
Keywords
Language English