Proposal for a motivational research study of the sales promotional problems of the Kiplinger Washington Letter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales promotional problems of the Kiplinger Washington Letter
Box Number	26
Report Number	712A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1956 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Kiplinger Washington Agency, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kiplinger Washington Agency, Inc. Go to Business Biographies
Brand	Kiplinger Washington Letter
Method	Interview; Test
Keywords	newsletter, newspaper reading, media, sales, brand association, product personality, social status, advertising mail, target market, promotion, consumer trend, projective techniques, psychometric testing Go to Glossary
Language	English