Proposal for a motivational research study on Duval and French Kiss wine brands - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on Duval and French Kiss wine brands
Box Number	121
Report Number	2880A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	28 Feb 1978 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Martini & Rossi, S.P.A.
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Martini and Rossi Go to Business Biographies
Brand	Duval; French Kiss
Method	Interview; Focus Group
Keywords	alcohol, wine, beverage, liquor, cocktail, advertising, marketing, drinking custom, taste, consumer trend, food habits, word association, brand association, name, packaging, word-of-mouth advertising, cost Go to Glossary
Language	English
Additional information	Includes a full version and a shorter, annotated version of the proposal.
Document linked to	A motivational research study on French Kiss, Duval vermouths, and the potential for a new cocktail wine