Proposal for a motivational research study on Leslie salt - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on Leslie salt
Box Number	81
Report Number	1825A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1964 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Leslie Salt Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Leslie Salt Company Go to Business Biographies
Brand	Leslie
Method	Interview; Test
Keywords	salt, advertising, marketing, purchasing, spice, female consumer, housewife, name, packaging, promotion, market share, brand choice, brand preference, health, nutrition Go to Glossary
Language	English