Proposal for a motivational research study on Vi-Penta drops - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on Vi-Penta drops
Box Number	17
Report Number	465A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Hoffman La Roche, Inc.
Conducted by	Institute for Motivational Research, Inc.
Company	Hoffman La Roche, Inc. Go to Business Biographies
Brand	Vi-Penta
Method	Interview; Test
Keywords	health, physician, doctor, vitamin, drug, brand loyalty, brand switching, product sample, advertising mail, journal Go to Glossary
Language	English
Document linked to	A motivational research study on the sales and advertising problems of Vi-Penta drops