Proposal for a motivational research study on creative and sales aspects of Gibson Greeting Cards, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on creative and sales aspects of Gibson Greeting Cards, Inc.
Box Number	84
Report Number	1880A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1965 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	CIT Financial Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Gibson Greeting Cards, Inc. Go to Business Biographies
Brand	Gibson
Method	Interview; Questionnaire
Keywords	greeting card, marketing, purchasing, gift, design, paper product Go to Glossary
Language	English