Proposal for a motivational research study on current consumer attitudes toward all types of dry cleaning establishments - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on current consumer attitudes toward all types of dry cleaning establishments
Box Number	30
Report Number	794A.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1962 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products; Clothing and Accessories
Commissioned by	National Institute of Drycleaning
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	National Institute of Drycleaning Go to Business Biographies
Brand	NID
Method	Interview; Test
Keywords	dry cleaning, clothing, consumer trend, culture, lifestyle, travel, customer profiling, social class, lower class, low income consumers, upper class, upper income consumers, quality, ideal brand model, textiles, fabric, synthetic, corporate image Go to Glossary
Language	English
Document linked to	Proposal for National Institute of Drycleaning How the consumer really feels about dry cleaning Two phase summary of progress report: consumer phase of study: NID phase of study How the consumer really feels about dry cleaning: a motivational study A motivational research study on current consumer attitudes toward all types of dry cleaning establishments