Proposal for a motivational research study on fireproof storage systems for personal papers and business records - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on fireproof storage systems for personal papers and business records
Box Number	91
Report Number	2057A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1967 Find out more about this year
Document Type	Proposal
Industry	Office and Stationery
Commissioned by	Sears, Roebuck and Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sears, Roebuck and Company Go to Business Biographies
Brand	Sears
Method	Interview; Focus Group; Questionnaire
Keywords	safe, storage, marketing, price, pricing, design, merchandising, safety, symbolism, corporate image, male consumer, household product Go to Glossary
Language	English
Document linked to	Final report on a motivational research study of fireproof storage systems for personal papers and household records Introduction to a progress report on a motivational research study of fireproof storage systems for personal papers and household records Final report on a motivational research study of fireproof storage systems for personal papers and household records, vol. I Final report on a motivational research study of fireproof storage systems for personal papers and household records, vol. II