Proposal for a motivational research study on fluoridated toothpaste - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study on fluoridated toothpaste
Box Number	92
Report Number	2089A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	10 Jul 1967 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Sunlight Marketing Division
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Elida Gibbs GmbH Go to Business Biographies
Brand	Sunlight
Method	Test; Interview
Keywords	toothpaste, oral hygiene, brand choice, social psychology, corporate image, name, consumer trend, buyer motivation Go to Glossary
Language	German
Document linked to	Bericht zu einer Motivstudie im Bereich der Zahnpflege und der fluorhaltigen Zahnpasten