Proposal for a motivational research study on how to change consumer attitudes towards the food industry - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on how to change consumer attitudes towards the food industry
Box Number	99
Report Number	2255A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Consumer Research Institute
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Test
Keywords	food habits, consumer, grocery trade, supermarket, nutrition, packaging, symbolism, price, pricing, advertising, public opinion, marketing, attitude Go to Glossary
Language	English