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Title Proposal for a motivational research study on how to position Holiday Inns correctly
Box Number 125
Report Number 2962A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Travel and Tourism; Sport and Leisure
Commissioned by Northeast Motel Operation, Inc.
Conducted by Ernest Dichter Creativity, Ltd.
Place Peekskill, New York
Company
Brand Holiday Inn; Hyatt House; Motel 6
Method Interview; Focus Group
Keywords
Language English