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Field name | Value |
---|---|
Title | Proposal for a motivational research study on how to position Holiday Inns correctly |
Box Number | 125 |
Report Number | 2962A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Travel and Tourism; Sport and Leisure |
Commissioned by | Northeast Motel Operation, Inc. |
Conducted by | Ernest Dichter Creativity, Ltd. |
Place | Peekskill, New York |
Company | Go to Business Biographies |
Brand | Holiday Inn; Hyatt House; Motel 6 |
Method | Interview; Focus Group |
Keywords | Go to Glossary |
Language | English |