Proposal for a motivational research study on improving the effectiveness of promotion and advertising directed at physicians by ethical drug companies - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on improving the effectiveness of promotion and advertising directed at physicians by ethical drug companies
Box Number	16
Report Number	433A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Pharmaceutical Advertising Club
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Pharmaceutical Advertising Club Go to Business Biographies
Method	Interview
Keywords	drug, health, physician, pharmaceutical, doctor, advertising, promotion, public relations, medical ethics, corporate personality, self-image Go to Glossary
Language	English
Document linked to	A research study on pharmaceutical advertising A research study on pharmaceutical advertising A proposal for research projects for the pharmaceutical advertising club