Proposal for a motivational research study on increasing sales of Irish whiskey in the U.S. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on increasing sales of Irish whiskey in the U.S.
Box Number	101
Report Number	2293A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	United Distillers of Ireland
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Method	Interview; Test
Keywords	alcohol, bar, bartender, packaging, liquor bottles, advertising, gift, Irish product, Irish consumer, whiskey Go to Glossary
Language	English
Document linked to	A motivational research study on increasing sales of Irish whiskey in the United States