Proposal for a motivational research study on marketing colored condoms - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study on marketing colored condoms
Box Number	115
Report Number	2686A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1973 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Youngs Drug Products Corporation
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Youngs Drug Products Corporation Go to Business Biographies
Brand	Trojan
Method	Test
Keywords	condom, contraception, birth control, marketing, United States, color, sex, name, packaging, female consumer, women, attitude, mail order, market segmentation, product development, cost Go to Glossary
Language	English
Document linked to	Marketing colored condoms: a motivational research study