Proposal for a motivational research study on name and image for the merged CIBA-Geigy Agricultural Chemicals Division - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on name and image for the merged CIBA-Geigy Agricultural Chemicals Division
Box Number	108
Report Number	2472A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1971 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture
Commissioned by	Geigy Agricultural Chemicals; CIBA-Geigy
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Geigy Chemical Company; CIBA Pharmaceutical Company Go to Business Biographies
Method	Interview; Focus Group; Test
Keywords	corporate image, name, herbicide, marketing, design, consumer, farmer, product personality, distributor, slogan, signs and symbols, cost Go to Glossary
Language	English
Additional information	There is an associated file of loose proofs of advertisements with Dr. Dichter's comments.