Proposal for a motivational research study on new opportunities for Las Vegas resorts - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on new opportunities for Las Vegas resorts
Box Number	86
Report Number	1943A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1966 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure; Travel and Tourism
Commissioned by	Del Webb Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Del Webb Corporation Go to Business Biographies
Method	Interview; Test
Keywords	gambling, corporate image, hotel, leisure, social psychology, personality profiling, public relations, merchandising Go to Glossary
Language	English