Proposal for a motivational research study on new opportunities in the girdle market - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on new opportunities in the girdle market
Box Number	119
Report Number	2805A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1975 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	DuPont Textile Fibers Department
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview; Focus Group
Keywords	underwear, clothing, sales, promotion, marketing, female consumer, attitude, United States, product development, public relations, comfort, body image Go to Glossary
Language	English
Document linked to	A motivational research study on the sales opportunities for ladies' girdles