Proposal for a motivational research study on promotional problems of the state of Ohio - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on promotional problems of the state of Ohio
Box Number	17
Report Number	472A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1954 Find out more about this year
Document Type	Proposal
Industry	Public Services; Travel and Tourism
Commissioned by	Ohio Development and Publicity Commission
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Ohio Development and Publicity Commission Go to Business Biographies
Method	Interview; Test
Keywords	economic condition, social conditions, tourism, place marketing, commerce, business, advertising, promotion, target market, agriculture, brand association, ideal brand model, security Go to Glossary
Language	English