Proposal for a motivational research study on sales and advertising problems of Richardson mobile homes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on sales and advertising problems of Richardson mobile homes
Box Number	72
Report Number	1575A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1962 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure; Travel and Tourism
Commissioned by	Richardson Homes Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Richardson Homes Corporation Go to Business Biographies
Brand	Richardson
Method	Interview
Keywords	mobile home, purchasing, marketing, buyer motivation, consumer trend, male consumer, family, vacation, brand awareness, price, pricing, age, social class Go to Glossary
Language	English