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Field name | Value |
---|---|
Title | Proposal for a motivational research study on the age of the Whitman sampler image |
Box Number | 67 |
Report Number | 1463A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Letter |
Industry | Food and Drink |
Commissioned by | N. W. Ayer & Son |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Whitman |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
The potentials for the Whitman Company in the present candy climate The potentials for the Whitman Company in the present candy climate - appendix II - detailed statistical data by sub-groups Summary of major findings on Whitman candy |