Proposal for a motivational research study on the attitudes of women toward the use of oral contraceptives - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the attitudes of women toward the use of oral contraceptives
Box Number	81
Report Number	1823A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1964 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Sudler & Hennessey, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sudler & Hennessey, Inc. Go to Business Biographies
Brand	Sudler & Hennessey
Method	Interview; Focus Group
Keywords	birth control, contraception, female consumer, physician, motherhood, health, attitude, guilt, anxiety, safety, sex, housewife, medicine, social psychology Go to Glossary
Language	English