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| Field name | Value |
|---|---|
| Title | Proposal for a motivational research study on the depth attitudes towards the telephone |
| Box Number | 123 |
| Report Number | 2933A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Electronics and Technology |
| Commissioned by | AT&T Company |
| Conducted by | Ernest Dichter Motivations, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | AT&T |
| Method | Interview; Focus Group |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Perceptions of the telephone consumer attitudes towards telephones (an experimental motivational study) Completed interview face sheets for AT&T study |