Proposal for a motivational research study on the higher-priced clothing market for men in Northern Italy, France, Northern and Southern Germany - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the higher-priced clothing market for men in Northern Italy, France, Northern and Southern Germany
Box Number	85
Report Number	1937A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1965 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Lanificio Fratelli Cerruti S.p.A.
Company	Lanificio Fratelli Cerruti S.p.A. Go to Business Biographies
Method	Interview; Test; Questionnaire
Keywords	male consumer, clothing, brand, prestige, fashion, social class, design, male consumer, suit, consumer trend, buying habits, buyer motivation, symbolism, quality, age Go to Glossary
Language	English
Document linked to	Progress report on the sales and advertising problems of higher priced men's clothing Addendum progress report: today's Italian suit consumer Etude de motivations sur le marchè du costume à prix èlevè en Allemagne, France et Italie