Proposal for a motivational research study on the image of Lufthansa in North America - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the image of Lufthansa in North America
Box Number	86
Report Number	1949A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1966 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Deutsche Lufthansa A.G.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutsche Lufthansa AG Go to Business Biographies
Brand	Lufthansa
Method	Interview; Test
Keywords	air travel, airline, advertising, corporate image, fear, anxiety, social psychology, competitor analysis, buyer motivation, consumer trend, psychometric testing Go to Glossary
Language	English
Document linked to	Vorschlag zu einer Motivstudie über das Image der Lufthansa in Nordamerika A motivational research study on the marketing and advertising opportunities of Lufthansa with special attention to its image in the U.S. market, vol. I A motivational research study on the marketing and advertising opportunities of Lufthansa with special attention to its image in the U.S. market, vol. II