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Title Proposal for a motivational research study on the image of aluminum as a packaging material
Box Number 95
Report Number 2170A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Aluminum Company of America
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test; Questionnaire
Keywords
Language English
Document linked to The consumer's image of aluminum as a packaging material - a motivational research study
Draft copy - executive summary - the image of aluminum as a packaging material - a motivational research study