Proposal for a motivational research study on the market and image position of Lufthansa in Japan - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the market and image position of Lufthansa in Japan
Box Number	91
Report Number	2064A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	11 May 1967 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Deutsche Lufthansa AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutsche Lufthansa AG Go to Business Biographies
Brand	Lufthansa
Method	Interview; Test
Keywords	airline, consumer, air travel, corporate image, public opinion, market share, attitude, brand choice Go to Glossary
Language	German
Document linked to	A motivational research study for Lufthansa aimed at increasing airline sales in Japan for travel to and from Europe, vol. I A motivational research study for Lufthansa aimed at increasing airline sales in Japan for travel to and from Europe, vol. II