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Title Proposal for a motivational research study on the marketing potentials of a new laxative
Box Number 122
Report Number 2913A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Healthcare and Pharmaceuticals
Commissioned by Norcliff Thayer, Inc.
Conducted by Ernest Dichter Associates International, Ltd.
Place Croton-on-Hudson, New York
Method Interview
Keywords
Language English