Proposal for a motivational research study on the marketing viability of a new electronic product - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the marketing viability of a new electronic product
Box Number	112
Report Number	2593A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1972 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	Royal Typewriter Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Royal Typewriter Company Go to Business Biographies
Brand	Astec
Method	Focus Group; Interview
Keywords	calculator, marketing, education, teaching, children, product development, pricing, advertising, design, computer, information technology, cost Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the marketing of a new electronic calculator A motivational research study on the marketing viability of a new electronic product