Proposal for a motivational research study on the problems of the Daily Sketch - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the problems of the Daily Sketch
Box Number	72
Report Number	1549A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 Mar 1962 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Associated Newspapers
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Associated Newspapers Go to Business Biographies
Brand	Daily Sketch
Method	Test; Interview
Keywords	newspaper reading, marketing, newspaper publishing, newspaper advertising, consumer trend, corporate image, buying habits, brand choice, brand preference, attitude, young consumer Go to Glossary
Language	English