Proposal for a motivational research study on the psychology of dentifrice uses and related products - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the psychology of dentifrice uses and related products
Box Number	122
Report Number	2912A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	24 Mar 1978 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Lever Brothers Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Lever Brothers Company, Inc. Go to Business Biographies
Brand	Aim; Close-Up; Pepsodent
Method	Interview
Keywords	toothpaste, dental, dentist, health, brand association, packaging, consumer, mouthwash Go to Glossary
Language	English