Proposal for a motivational research study on the sales and advertising opportunities of Chicken Delight - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising opportunities of Chicken Delight
Box Number	88
Report Number	1991A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1966 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Tilds and Cantz, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Continental Foods Corporation Go to Business Biographies
Method	Interview; Test
Keywords	fast food, restaurant, marketing, purchasing, public opinion, food habits, buyer motivation, personality profiling, packaging, price, pricing, guilt, convenience food, flavor, symbolism Go to Glossary
Language	English