Proposal for a motivational research study on the sales and advertising opportunities of Japan Air Lines - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising opportunities of Japan Air Lines
Box Number	88
Report Number	1984A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1966 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Nihon Koku
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nihon Koku Go to Business Biographies
Brand	Japan Air Lines; JAL
Method	Interview; Test
Keywords	corporate image, female consumer, airline, air travel, fear, travel, anxiety, safety, symbolism, price, pricing, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising opportunities of Japan Air Lines: memorandum