Proposal for a motivational research study on the sales and advertising problems of Citroen cars in the United States - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Citroen cars in the United States
Box Number	62
Report Number	1367A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1960 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Citroen Cars Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Citroen Cars Corporation Go to Business Biographies
Brand	Citroen
Method	Interview
Keywords	automobile, car, media, advertising, color, design, market segmentation Go to Glossary
Language	English
Document linked to	Interim progress memorandum on a motivational study for Citroen A motivational research study on the sales and advertising problems of Citroen cars in the United States