Proposal for a motivational research study on the sales and advertising problems of Crispie potato chips - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Crispie potato chips
Box Number	16
Report Number	444A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Crispie Potato Chip Company Go to Business Biographies
Brand	Crispie; Ruffles
Method	Interview; Observation; Test
Keywords	potato chip, food, snack, flavor, buyer motivation, brand preference, brand association, product personality, sales, advertising, packaging, flavor, retailer, testing, projective techniques Go to Glossary
Language	English
Document linked to	A motivational research study on the sales and advertising problems of Crispie potato chips Memo on package designs - Crispie potato chips