Proposal for a motivational research study on the sales and advertising problems of Duncan Hines cake mixes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Duncan Hines cake mixes
Box Number	19
Report Number	528A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Gardner Advertising Agency
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Hines-Park Company Go to Business Biographies
Brand	Duncan Hines
Method	Interview; Observation; Test
Keywords	cake mix, convenience food, cookery, baking, housewife, sales, advertising, product line, product personality, brand association, brand loyalty, target market, ideal brand model, ego, packaging, psychometric testing Go to Glossary
Language	English
Document linked to	A motivational research study on the personality of Duncan Hines as an endorser of cake mix and other products Proposal for a motivational research study of the sales and advertising problems of Duncan Hines cake mixes