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Title Proposal for a motivational research study on the sales and advertising problems of Goodyear tires
Box Number 15
Report Number 402A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Automotive
Commissioned by General Tire & Rubber, Co.
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Company
Brand Goodyear
Method Interview; Test
Keywords
Language English
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