Proposal for a motivational research study on the sales and advertising problems of Industrial Indemnity Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Industrial Indemnity Company
Box Number	19
Report Number	522A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Ryder & Ingram, Ltd.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Industrial Indemnity Company Go to Business Biographies
Method	Interview; Observation; Test
Keywords	insurance, finance, public opinion, unemployment, product line, market share, buyer motivation, sales person, salesman, attitude, advertising, promotion, corporate image, brand association, stereotype, word-of-mouth advertising, ideal brand model, security, authority, brand loyalty, projective techniques Go to Glossary
Language	English