Proposal for a motivational research study on the sales and advertising problems of Kretschmer wheat germ - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Kretschmer wheat germ
Box Number	18
Report Number	483A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Kretschmer Corporation
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Kretschmer Corporation Go to Business Biographies
Brand	Kretschmer
Method	Interview; Observation; Test
Keywords	health food, brand, wheat germ, name, flavor, advertising, sales, product personality, nutrition, product differentiation, packaging, labeling, design, target market, advertising, promotion, symbolism, signs and symbols, merchandising, point-of-purchase display, supermarket, grocery shopping, grocer, men, male consumer, brand loyalty, testing, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	A motivational research study on the sales and advertising problems of Kretschmer wheat germ