Proposal for a motivational research study on the sales and advertising problems of Lima beans - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Lima beans
Box Number	15
Report Number	398A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Lima Bean Advisory Board
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Method	Interview; Observation; Test
Keywords	brand, food, buyer motivation, nutrition, packaging, design, flavor, social status, advertisement effectiveness test Go to Glossary
Language	English