Proposal for a motivational research study on the sales and advertising problems of Park & Tilford reserve - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Park & Tilford reserve
Box Number	14
Report Number	377A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Park & Tilford Distilling, Co.
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Company	Park & Tilford Distilling, Co. Go to Business Biographies
Brand	Park & Tilford
Method	Case Study; Test
Keywords	alcohol, whiskey, liquor, sales, advertising, brand preference, buyer motivation, product personality, brand association, brand awareness, flavor, social status, packaging, labeling, retailer, ideal brand model, quality, advertisement effectiveness test, projective techniques Go to Glossary
Language	English