Proposal for a motivational research study on the sales and advertising problems of Sani-Flush - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Sani-Flush
Box Number	19
Report Number	523A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	Lewis & Gilman, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Hygienic Products Company Go to Business Biographies
Brand	Sani-Flush
Method	Interview; Observation; Test
Keywords	cleaning product, household product, female consumer, toilets, housewife, social status, advertising, marketing, lower class, low income consumers, competitor analysis, point-of-purchase display, supermarket, retail, packaging, labeling, design, product personality, brand association, brand preference, projective techniques, psychometric testing Go to Glossary
Language	English